Organic food is getting a bit of a makeover. Retail giant Walmart is joining forces with a one-time organic food powerhouse to offer the increasingly popular fare at more affordable prices for consumers.Starting this month Walmart and Wild Oats are teaming up to sell a new line of organic food that is at least 25% cheaper than national organic brands, the Associated Press reports.“We are removing the premium associated with organic groceries,” Jack Sinclair, Wal-Mart’s executive vice president of grocery, tells the AP.And that appears to be the case when looking at Walmart-provided comparisons of the new Wild Oats product offerings versus national brands. Wild Oats’ 6-ounce can of tomato paste is priced at $.58, compared to a national brand organic version priced at $.98. A 32-ounce can of Wild Oats’ chicken broth sells for $1.98, while a national organic brand sells their product at $3.47.
This looks like a GREAT THING. Be watching. Would you use organic if it cost almost the same as conventional? Wow.
And it’s a great sign that there’s extreme Walmart customer interest in organic. That’s heartland sentiment, not Whole Foods shoppers.