McDonald’s Fighting To Be ‘Relevant’ To Customers, CEO Concedes « CBS Chicago

English: McDonalds' sign in Harlem.

McDonald’s is losing customers, as the world’s biggest hamburger chain struggles to attract diners with its higher-priced sandwiches and new offerings like Mighty Wings.“We’ve lost some of our customer relevance,” CEO Don Thompson conceded Thursday on a call with analysts.The Oak Brook, Ill.-based company reported disappointing sales for its fourth quarter, as fewer customers visited its established restaurants. Guest counts at those locations fell nearly 2 percent globally and 1.6 percent in the U.S. in 2013, according to a regulatory filing. And McDonald’s expects some challenges to persist this year.To win back traffic, Thompson said the chain will focus on speedier service, better value offerings and raising “awareness around McDonald’s as a kitchen and a restaurant” that prepares high-quality food (emphasis mine).

via McDonald’s Fighting To Be ‘Relevant’ To Customers, CEO Concedes « CBS Chicago.

Wait, what?

Enhanced by Zemanta
Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s