Amazon Expands Grocery Delivery Service, To Offer $299 ‘Prime Fresh’ Subscriptions – Consumerist

Insiders say Amazon’s grocery service could succeed in the notoriously thin-margin market of grocery deliveries by making that money up on the myriad non-grocery items customers will be able to buy.AmazonFresh could be in nearly two dozen metro areas by the end of 2014, reports Reuters.

via Amazon Expands Grocery Delivery Service, To Offer $299 ‘Prime Fresh’ Subscriptions – Consumerist.

Peapod has been trying local delivery of internet-ordered groceries for quite awhile without enough profitability per city to make it easy to expand across the country.  We’ll have to watch and see if Amazon has better success.

Looks like you pay $299/year for unlimited free delivery of groceries.  It may also include regular Amazon Prime, a lower-cost pay service that gives you free shipping for a year of anything labeled Prime eligible.  Which I’m very thumbs-up about personally.

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