The unveiling of a hands-free Whopper holder in a video that touted the device’s appeal to mutitasking burger-lovers was a hoax, Burger King says.The company said in a statement to CNBC on Monday that the video was produced by a Puerto Rican ad agency in celebration of the chain’s 50th anniversary on the island.”The video featuring a ‘hands-free’ Whopper Sandwich holder was produced by an agency in Puerto Rico to celebrate the brand and the iconic Whopper Sandwich in a humorous way. However, the product depicted in the spot was not produced, or distributed to guests as some reports indicate,” the statement read.The video shows happy Whopper-eaters using their hands to ballroom dance, practice karate, box, trim hedges, give massages and shoot hoops as the plastic burger-holding device rests on their necks.
We knew you were joking. We also saw it as a sad reminder that eating at your restaurant is like tying on the feed bag to our heads so we can suck down calories more efficiently. OKfine.
- Burger King Unveils Hands-Free Whopper Holder (eyeopenertv.com)
- Burger King disappoints: No hands-free Whopper holders (redalertpolitics.com)
- Burger King’s Shocking Response To The Ingenius Hands-Free Whopper Holder (huffingtonpost.com)