McDonalds is adding three new Quarter Pounders to its menu as the fast-food chain looks to offer cheaper premium burgers while capitalizing on one of its most popular brands.The company, based in Oak Brook, Ill., says the new burgers will replace its meatier Angus Third Pounders, which were among the most expensive items on its menu at around $4 to $5. The Quarter Pounders will come in two of the same varieties as the Angus burgers – Bacon and Cheese and Deluxe. The third option will be Habanero Ranch.
Let’s skip over the sort of gross sounding ranch-dressing-burger idea. Skip right to the heart of it. Things disappear from the menu because they don’t sell well. So the great big expensive burgers are being replaced by a less big version that happens to be lower in calories. There’s another odd subtext too, the word Angus is disappearing from McDonalds entirely. Don’t be surprised if that was a trademark issue. All that angus, McDonalds would have had to be a very major player in the Angus breed association or at least a known large buyer and supporter of Angus, but go try to find record of that. Hmm. I’m just sayin’.