Marketing to people who buy fresh produce at the grocery

Not surprising but important.   People who buy fresh foods  are going to spend more on other particular types of groceries — particularly other kinds of fresh foods.

Look for grocery stores to really heat it up in terms of the quantity and quality of fresh items for sale as they try to keep you, the more nutrition oriented shopper, in their store.  For a long time groceries have catered to the people who shop mostly the middle, processed food aisles.  The processed sugar aisle, the salt aisle, those places are becoming less of a factor.

Does it cost more to buy real food?   Yes, but it costs less too, because you won’t be needing anything from those other areas of the store.


One response to this post.

  1. Yes, it does cost more to buy fresh especially at farmers markets, but it’s worth it.


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