We had a bit of interest in this new product since it’s being heavily marketed and is a $1 special right now. Except it’s misnamed.
A latte is espresso and steamed milk and the resulting foam. That’s all. You might have the good fortune of finding it made by a skilled barista who’s varying the process by how your actual makings are doing that particular day; or you may get a cup from somebody at a corporate conglomerate coffee shop who just pressed a button and the machine made a pretty reasonable actual latte. You’ll get neither of those here.
A Burger King latte comes out of a tap on some kind of thermos. It tastes vaguely like gas station “cappucino” — a powered beverage — with more creamy something in it. Being that I had the non-fat, the creamy something is not actually cream, which is sort of scary on its own. Burger King has not released ingredients on this, that I can find. It’s creamy something. Whatever it is, it’s not a latte.
We had the nonfat mocha, which tasted like creamy artificial hot chocolate.
Burger King just recently fell behind Wendy’s in sales volume. Theyr’e trying pretty much everything, all at the same time, to get back out of third place. Third place is second loser, and slipping. Look, if you want to compete with McDonald’s on coffee, you’ll have to recognize that McDonald’s serves actually pretty good coffee and better than pretty-good machine made espresso beverages. Similarly made to Starbucks, who, yes, has lost their beautiful, independent, quirky, purple haired, nose-pierced, tattooed soul, but their machine makes latte. Compete with that. Don’t bring this product to the game expecting it’s going to revitalize your breakfast and midday sales.
It’s drinkable, so we’ll give it a C. It’s not what it’s called, so we’ll have to say, this is down at the bottom of scores we’ve given, right down there in the cellar along with veggie bacon, which is low.
- The King Has Spoken, Mother NY Takes Over Duties on Burger King (thenyegotist.com)
- Burger King’s New $1 Lattes (foxnews.com)
- You Love Coffee, and Burger King Knows This (businessweek.com)
- Burger King perks up menu with coffee beverages (usatoday.com)