It’s a battle fought by the makers of inconspicuous little products that cost a fraction of a penny to produce—the ones that everyone knows and nobody thinks about, but which represent more than an estimated $10 million in annual sales. Insiders describe the turf as the bakery bag closure and reclosure market; this is the battle of the plastic clip vs. the twist-tie.
- The $10.6 Billion Battle of Twist-Ties vs. Plastic Clips (businessweek.com)
- $10 Billion Bread Battle: Twist-Tie Vs. Plastic Clip (wnyc.org)
- Let’s Resolve The Twist-Ties Vs. Plastic Clips Battle Before Anyone Gets Hurt (consumerist.com)