Nectresse review

There’s another new sweetener on the block … this one, from the Splenda folks, is fruit-based (monk fruit) like Splenda  is (banana).  The departure is that this is a purportedly natural extract, whereas Splenda involves chlorine-based extraction.

There’s another difference, though.  Nectresse is Erythritol (sugar alcohol) + Sugar + Monk Fruit Extract + Molasses.  Thus it takes the “natural” claim on the front of the box to mean, natural in the current federal standards, not natural as in, containing stuff that grows out of the ground.  Sugar alcohol is legally a natural product since it occurs naturally in fruits even though this is not a natural sweetener because if it was, you could go outdoors in the right spot and gather some up for yourself.    I’m far past weary of this kind of legal tap dance.

Beyond that, it does taste pretty good.  Maybe a little fruity, maybe a little citrus-y aftertaste that’s a little chemical.

It bakes reasonably well, not great.

It comes in a box the size of an 80-count box of other sweeteners for about $1-2 less … but, alas, it’s pretty bulky so there’s only 40 packages in there.

This is a market that’s already crowded and very saturated – people who are going to use alternative sweeteners already do.  So to get in, you have to take share from somebody else, and we can’t see this product pushing anybody out.   Likely the manufacturer, now that Splenda’s protection period has run out and is available in a very satisfactory generic, is looking to make up some of those lost Splenda sales by giving us something new to try.  But it doesn’t present any definitive newness other than its claim to being natural, which is clearly legally true and clearly practically speaking, a stretch.  We’ll leave it at that.

All in all, we’re not feeling the nectresse love here.    B minus.

What should you use for your artificial sweetener?  The answer is … here it comes … wait for it … NOTHING.  God made things as sweet as he intended for them to be.  If you want sweet, eat naturally sweet things.  If you have a sweet tooth, stop eating unnaturally sweet things, and the sweet tooth will go away.    Having a sweet tooth is our colloquial way of saying your a supertaster of sweet — your taste buds and your wiring of those into your pleasure centers and your memories are extremely efficient.   The one and only way to eliminate that is to train yourself to appreciate natural sweetness by totally eliminating unnatural sweetness.   Products like this really just perpetuate the problem.


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