Mountain Dew introduces a breakfast drink

PepsiCo says Kickstart, which is carbonated, is also not a soda because its 5 percent juice content qualifies it to be considered a “juice drink” under guidelines set by the Food and Drug Administration. A spokeswoman for the FDA said the agency doesnt have definitions for what qualifies as a soda or an energy drink.With the growth of energy drinks such as Monster and Red Bull expected to slow, Kickstart could also signal the emergence of a new category that plays off the promise of energy and other health benefits, said John Sicher, publisher of the trade journal Beverage Digest.In a nod to the growing concerns about sugary drinks, for example, Kickstart also uses artificial sweeteners to reduce its caloric content to about half that of regular soda; a can has 80 calories.

via Mountain Dew introduces a breakfast drink – Yahoo! News.

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