“We are delighted that Taco Bell is pulling an ad that urged people not to bring veggie trays to their Super Bowl parties, but to instead bring 12-packs of Taco Bell’s tacos,” the Center for Science in the Public said in a statement“Thanks to Taco Bell for responding with record speed to address nutritionists’ and consumers’ concern over this ad campaign,” the group said.
The add suggested that only social misfits would bring a veggie tray to a Super Bowl party. Whatever. Taco Bell’s add countered that people would rather have tacos. Well, yes, that may be preferable to people who consistantly cram food into their mouths for its right-taste rather than for what it will do for them long term
But we have to point out:
1. This is another great example of how to use Twitter to quickly bring attention to an issue. File that away, you may be able to use that idea later.
2. Have you ever gotten Taco Bell tacos to go? Either you eat them right then, there, or you’re taking a pile of wet, cold, no-longer-crunchy things to the party.
We realize it’s just an ad, made to be comical while making you hungry for some tacos, which realistically you’re not going to leave the TV to get some tacos and then come back to your party. The point is, to have a good time, eat this not that, and nutritionists were right to point it out that way.
Here’s a good rule of thumb to bring instant clarity to your food decisions. Every food you eat, either will help you live longer and feel better, or help you die sooner and feel worse. Now go choose.
- Taco Bell pulls ad that mocked veggies (seattlepi.com)
- Taco Bell Pulls Ad Following Twitter Complaints (adweek.com)
- Taco Bell Pulled This Anti-Vegetable Attack Ad (businessinsider.com)
- Taco Bell pulls anti-veggie ad after protest (csmonitor.com)
- Taco Bell says adios to ad that mocks veggies (myfox8.com)
- Taco Bell CMO: Here’s How We Sold 100 Million Doritos Locos Tacos In 10 Weeks (YUM) (businessinsider.com)
- Taco Bell pulls ad that mocked veggies (boston.com)
- Taco Bell pulls ad that mocked veggies (kypost.com)