Its true: Chocolate DOES taste better when youre on a diet | Mail Online

Its true: Chocolate DOES taste better when youre on a diet | Mail Online.

There are few pleasures greater than guiltily abandoning the diet and tucking into a naughty slab of chocolate cake, or mountain of chips.

But it seems there could be a scientific reason why a sneaky treat always tastes just that little bit better. 

Researchers from Northwestern University, in Illinois, have found that people who are ‘primed with guilt’ enjoy things more.

Look … if you see sweet-fat-greasy-spiked up  food as Real Food you’re temporarily forgoing until you lose a little weight … you’re going to be in for some trouble.

Get to the mindset that you are indulgent with LIFE, and get off the  round-and-round toy train of saying no, taking a cheat, and feeling it taste sooooooooooo  much better than it really is.

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